Sway - By Ori and Rom Brafman - Audio Book CD
Brand New (4 CDs - four.5 Hours):
About Sway
A fascinating journey into the hidden emotional affects that derail our decision-making, "Sway "may change the means you consider the method you think. Why is it thus difficult to market a plummeting stock or end a doomed relationship? Why do we hear to information simply because it came from somebody "important"? Why are we more probably to fall in love when there's risk concerned? In "Sway," renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these concerns and more. Drawing on cutting-edge analysis within the fields of social psychology, behavioral economics, and organizational behavior, "Sway" reveals dynamic forces that influence every aspect of our individual and company lives, including reduction aversion (our tendency to go to awesome lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of the individual or situation), and the "chameleon effect" (our tendency to take on characteristics that have been arbitrarily assigned to us). "Sway" introduces us to the Harvard Company School professor who got his pupils to pay 4 for a bill, the head of airline protection whose disregard for his years of training led to the transformation of an whole industry, and the sports coach who turned traditional approach on its head to lead his team to victory. We additionally discover the curse of the NBA draft, discover why interviews are a terrible method to gauge future job performance, and go inside a session with all the Supreme Court to find how the world's many effective justices avoid the risks of group dynamics. Every occasionally, a book comes along that not just challenges our views of the worldbut changes the means we think. In "Sway," Ori and Rom Brafman not just uncover rational explanations for a broad range of irrational behaviors and point visitors toward methods to avoid succumbing to their pull.
About Ori and Rom Brafman
Teaming about write SWAY was among the simplest decisions we ever prepared. A couple of years ago, we collaborated on The Starfish and the Spider and realized that, as with other aspects of our lives, in composing we complement each additional well. Ori is a all-natural storyteller?in historic occasions he would've been the man sitting around the campfire relating legends; and Rom weaves in emotional insights?in historic occasions he would've provided information and interpreted dreams. But our cooperation goes back a extended technique. In simple school we picked each other's brains when we had to come up with creative tips for a project. In significant school we utilized each different as sounding boards for information in creating challenging decisions. And in university and graduate school we shared anecdotes from our respective fields: company and psychology. We'd bounce inspirations back and forth, come up with theories, and talk late into the evening. This laid the foundation for SWAY.
Ori Brafman When he is not composing, Ori lectures internationally in front of Fortune 500, government, and military viewers. He is equally continuing his lifelong dedication to helping nonprofit causes by serving found on the boards of A Home Within and The Plexus Institute. Ori moreover enjoys facilitating interpersonal dynamics groups for company leaders. He holds an MBA from Stanford Graduate School of Company.
Rom Brafman Rom holds a doctoral degree in psychology. He has won awards for quality in training and marketing positive human development. He is interested in the topics of resilience, empowerment, and transformation, and their manifestation in individual and interpersonal dynamics. Rom has a private practice in Palo Alto. |
