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Made to Stick - Chip and Dan Heath - AudioBook CD - Unabridged

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Made to Stick - Chip and Dan Heath - AudioBook CD - Unabridged

Made to Stick

Chip Heath and Dan Heath

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Made to Stick - Chip Heath and Dan Heath - Audio Book CD  

Brand New (Unabridged 8.5 hours 7 CDs):  

Mark Twain when observed, “ A lie could receive halfway around the globe before the truth may even receive its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, persons with significant ideas—businessmen, educators, politicians, journalists, and others—struggle to create their tips “stick.”

Why do some inspirations thrive while others die? And how do we better the possibilities of worthy inspirations? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing concerns. Inside, the brothers Heath reveal the anatomy of tips that “stick” and explain sure-fire techniques for creating tips stickier, including violating schemas, utilizing the Velcro Theory of Memory, and creating “curiosity gaps.”

In this indispensable guide, we discover that “sticky” messages of all kinds—from the infamous “organ theft ring” hoax to a coach’s classes on sportsmanship to a product vision statement from Sony—draw their energy within the same six traits.

Made to Stick is a book that usually transform the technique you communicate tips. It’s a fast-paced tour of idea success stories (and failures)—the Nobel Prize-winning scientist who drank a glass of bacteria to confirm a point about belly ulcers; the charities who create employ of the Mother Teresa Effect; the elementary-school teacher’s simulation that prevented prejudice . Provocative, eye-opening, and funny, Made to Stick shows us the principles of lucrative inspirations at work—and how we could apply these rules to creating our own messages “stick.”

About the Author Chip Heath

Chip Heath
Professor, Graduate School of Company, Stanford University

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Company at Stanford University. He is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times, Wall Street Journal, and BusinessWeek bestseller. Chip is furthermore a columnist for Fast Company magazine, and he has spoken and consulted found on the topic of "creating tips stick" with companies including Nike, the Nature Conservancy, Microsoft, Ideo, and the American Heart Association.

Chip's analysis examines why certain ideas—ranging from urban legends to folk health treatments, from Chicken Soup for the Soul stories to company approach myths—survive and prosper in the social market of inspirations. These “naturally sticky” inspirations spread without exterior aid in the shape of advertising dollars, PR assistance, or the attention of leaders. A limited years back Chip tailored a course, today a favored elective at Stanford, that asked whether it will be possible to employ the principles of naturally sticky inspirations to shape messages that would be more powerful. That course, How to Create Ideas Stick, has today been taught to hundreds of pupils including managers, teachers, physicians, journalists, venture capitalists, product designers, and movie manufacturers.

Chip’s analysis has appeared in the Journal of Organizational Behavior, Quarterly Journal of Economics, Cognitive Psychology, Organizational Behavior and Human Decision Processes, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and the Journal of Risk and Uncertainty. Popular accounts of his analysis have appeared in Scientific American, the Financial Times, The Washington Post, Company Week, Psychology Today, and Vanity Fair. He has appeared on NPR and National Geographic specials.

Chip has taught guides on Organizational Behavior, Negotiation, Strategy, and International Strategy. Before joining Stanford, Professor Heath taught at the University of Chicago Graduate School of Company and the Fuqua School of Company at Duke University. He received his B.S. in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

About the Author Dan Heath

Dan Heath
Consultant, The Aspen Institute

Dan is a Consultant to the Policy Programs for the Aspen Institute. He is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die, that has been a New York Times, Wall Street Journal, and BusinessWeek bestseller. Dan is equally a columnist for Fast Company magazine, and he has spoken and consulted found on the topic of "creating tips stick" with companies including Microsoft, Nestle, the American Heart Association, Nissan, and Macy's.

Prior to joining the Aspen Institute, Dan conducted analysis for Harvard Company School, where he co-authored 10 case research on entrepreneurial ventures. More newly, he worked for the executive knowledge division of Duke University, where he tailored and taught in training programs for Fortune 500 professionals.

In 1997, Dan co-founded and served as Editor in Chief of the startup publishing business called Thinkwell, which created from scratch an innovative modern line of university textbooks. Thinkwell celebrates its 10th anniversary this fall.

Dan has an MBA from Harvard Company School, along with a BA in the Plan II Honors Program within the University of Texas at Austin. Two proud (type of) moments for Dan are his stint driving a promotional automobile called the “Brainmobile” across the nation and his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 additional entrants.

Made to Stick - Chip Heath and Dan Heath - Audio Book CD   


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